Jul 13, 2024  
2024-2025 Catalog 
    
2024-2025 Catalog

BUS 340 - Social Media Marketing

3 Credits


Students study the macro-environmental issues affecting social media and the marketing application of emerging social media strategic tools. Students learn to set objectives, integrate social media into overall marketing and communication plans, measure program outcomes, and to utilize new media technologies. The class includes hands-on development of social media tactics and may require learners to sign up for social media accounts.
Prerequisites: BUS 168  and BUS 228