BUS 340 - Social Media Marketing

3 Credits

Students study the macro-environmental issues affecting social media and the marketing application of emerging social media strategic tools. Students learn to set objectives, integrate social media into overall marketing and communication plans, measure program outcomes, and to utilize new media technologies. The class includes hands-on development of social media tactics and may require learners to sign up for social media accounts.
Prerequisites: BUS 168 and BUS 228