Nov 29, 2021  
2021-2022 Catalog 
    
2021-2022 Catalog

BUS 228 - Marketing Management

3 Credits


Students study basic marketing principles and functions as well as competitive, legal, economic, and social environments and their effects on strategic planning, analysis, and decision making. Topics emphasized include market segmentation, product development and management, distribution, promotion, and pricing strategies. The focus of the course is on the application of marketing concepts in businesses and non-profit organizations and the construction of a strategic marketing plan.