Nov 26, 2024  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

BUS 383 - Consumer Behavior

3 Credits


Consumer and buyer behavior characteristics and theories as they relate to marketing, management, planning, analysis and control. Explanations of how demographic, cultural, psychological processes, and socioeconomic differences affect consumption. The implications of the consumer decision-making process on the marketing mix variables.
Prerequisites: BUS 228