May 22, 2024  
2023-2024 Catalog 
2023-2024 Catalog [ARCHIVED CATALOG]

BUS 228 - Marketing Management

3 Credits

Students study basic marketing principles and functions as well as competitive, legal, economic, and social environments and their effects on strategic planning, analysis, and decision making. Topics emphasized include market segmentation, product development and management, distribution, promotion, and pricing strategies. The focus of the course is on the application of marketing concepts in businesses and non-profit organizations and the construction of a strategic marketing plan.